About the Pleasant Prairie Convention & Visitors Bureau

Established in 2018, the Pleasant Prairie Convention & Visitors Bureau (PPCVB) welcomes all visitors and provides assistance with leisure, group, meeting, and event planning. As a non-profit organization funded through Village hotel/motel room tax, it is the mission of the PPCVB to enhance the economy through tourism by promoting amenities, shopping, recreational, and commercial opportunities within the Village – in all seasons – regionally and beyond. It is with this in mind that the PPCVB seeks tourism partners in the Village and Kenosha area to create and promote their events in the community. 

Through a targeted, collaborative strategic plan involving diverse community stakeholders, Pleasant Prairie will be viewed as a welcoming and preferred destination for business and leisure travelers visiting Southeastern Wisconsin. These efforts will allow us to attract larger events and more visitors to the Village of Pleasant Prairie.

Meet the Team

Michelle Williamson

Executive Director


Having joined the PPCVB as Executive Director in October 2018, I am thrilled to be part of this growing community. Pleasant Prairie is a fabulous place to develop your business, raise a family, or enjoy as you visit the area. During my 25 years in college admissions, I had the pleasure of working with families, print and email publications, public relations, and event planning. I’m lucky to have been a resident of the Village over the past decade to see first-hand all that the Village has to offer and now utilize the skills that I’ve developed to market this vibrant community.

Sarah Howard

Director of Marketing & Communications


Over the course of a 10-year career, I’ve worked in marketing, community relations, fundraising, and development with a variety of organizations – notably the NHL Chicago Blackhawks and a large trade union in Chicago. I’ve had ties to Wisconsin growing up and always envisioned permanently moving here and starting a family. I’m passionate about creating and promoting opportunities for people to come together and connect. The possibilities are endless in the Village for residents and visitors alike. I’m proud to now play a role in the continued growth of our community on behalf of the PPCVB! There is plenty of #FunInThePrairie to be had – visit and you’ll agree!